Of needs, wants and demand
After 2 weeks of class for the last paper, I finally realise that many of my fellow classmates are taking the class just to pass exam. Well, dont get me wrong, I’m not saying that is wrong but it made me ponder, what the heck am I doing in the class? Am I there just to pass the papers or there to learn what would be of help for the career in the future?
As many of you who had taken a marketing subject before would know that this dicipline is very wide in scope. We just cannot get everything from the book especially those tailored-book for a particular industry for example. The facilitator tried to instill the reseaching culture in us as all his assignments required us to do research.
Then came an uproar to the style of teaching of this particular facilitator, who is a qualified marketing major who has a list of qualification including an MBa and ACII for that matter. His researching culture caused inconvenience to many in the class who would prefer a cut-and-paste and copy-from-book approach. They were also afraid of the facilitator’s strict requirement for the marking of assignments and the project paper. A petition was motioned and yeah, everyone wanted to replace the teacher. They almost went picketing. Majority wanted the replacement and some remained neutral including myself. Reasons raised in various emails to the instituition’s authority that was copied to me include the following lines:-
- “Expecting us to go extra miles e.g internet or other sources to get information”
- “His assignment look very tough(look at his condition eg must be original lah,etc)” <- plagiarism issue
- “Assigment is too stringent – do not give any lee-way”
- “Keep on asking us to surf Internet to answer assignment which I do not have any!”
- “I have the opinion that he lacks preparation as I observed he read from the course book, or slide, and then appear to be ‘figuring’ out the sentence and after that to explain.”
- “A lecturer who is to share and transfer his knowledge to the rest of the class would obviously know the coursebook by heart from front to back. At least that is the impression I get from the previous classes”
So, in the end the facilitator was replaced due to a priciple that we learned from class….. customer’s satisfaction.

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